buys Evolution Fresh, plans chain of juice stores
the market for coffee shops nearly saturated, Starbucks
is looking for a new arena to grow and is eyeing natural
foods. It buys fruit- and vegetable-juice maker Evolution
Fresh for $30 million. The Seattle company announced
Thursday the $30-million, all-cash acquisition of San
Bernardino-based Evolution Fresh Inc., a natural fruit
and vegetable juice maker created by Jimmy Rosenberg,
who also founded the Naked Juice brand. With
Starbucks coffee shops as ubiquitous as hamburger joints,
the company is looking to target a new market by opening
a chain of stores next year centered on "wholesome"
beverages and food.
Top 10 Beverage Trends
The Food Channel®, in conjunction with CultureWaves,
the International Food Futurists, and Mintel International,
released its 2011 "Top Ten Beverage Trends"
identifying the most significant beverage trends for
2011, from adding flavors to water, to new adult beverages,
to drinking for enhanced nutritional benefits.
and smoothie shop opens in Barstow California
Construction first began on the building last October
and took almost a year to complete almost twice
as long as owner Anil Mohan said he had planned for.
Mohan said there were several construction problems
that delayed the opening.
shop opens in Milwaukee
Ambrosia Juice Co., 9901 77th St., serves fresh-pressed
fruit and vegetable juices, fresh-squeezed orange juice,
and smoothies made from whole fruits, juice and ice
with a variety of supplements available. It also serves
Alterra Coffee, teas, hot chocolate, oatmeal, granola
and seasonal items. The store will eventually expand
its menu to include paninis and a variety of other healthy
snacks and drinks, including many vegetarian and vegan
Mango Passion Green Iced Tea Mix Wins Gourmet Product
Big Train®, a leading manufacturer and distributor
of premium powdered and liquid concentrate beverage
mixes serving the specialty coffee, food service and
retail industries in the US and abroad, won an award
for the 2011 Gourmet Product Awards, in the Beverages
(Mix) category, for their Shaken Mango Passion Green
to open more locations in north-eastRobeks
said the expansion will result in 150 new jobs, and
that it is considering Greenwich and Westchester County,
N.Y., as potential new real estate, as well as New Haven
The smoothie franchisor Robeks Corp. said it will open
three more shops in Fairfield County, while landing
a contract from a Subway affiliate to open six others
at Connecticut rest stops under construction, the first
slated for Milford where Subway is based.
Juice not as Naked as it claims
Plaintiffs contend that Naked Juice, intentionally uses
misleading language to give consumers "the false
impression that the beverages vitamin content is due
to the nutritious fruits and juices, rather than the
added synthetic compounds such as calcium pantothenate
(synthetically produced from formaldehyde)" and
"Fibersol-2 (a proprietary synthetic digestion-resistant
fiber produced by Archer Daniels Midland and developed
by a Japanese chemical company), fructooligosaccharides
(a synthetic fiber and sweetener) and inulin (an artificial
and invisible fiber added to foods to ... increase fiber
content without the typical fiber mouth-feel)."