Published since 1995,
The Juice Review Online Newsletter is the only publication servicing the juice, smoothie, frozen yogurt, and specialty foodservice segments
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Starbucks buys Evolution Fresh, plans chain of juice stores
With the market for coffee shops nearly saturated, Starbucks is looking for a new arena to grow and is eyeing natural foods. It buys fruit- and vegetable-juice maker Evolution Fresh for $30 million. The Seattle company announced Thursday the $30-million, all-cash acquisition of San Bernardino-based Evolution Fresh Inc., a natural fruit and vegetable juice maker created by Jimmy Rosenberg, who also founded the Naked Juice brand. With Starbucks coffee shops as ubiquitous as hamburger joints, the company is looking to target a new market by opening a chain of stores next year centered on "wholesome" beverages and food.

2011 Top 10 Beverage Trends
The Food Channel®, in conjunction with CultureWaves™, the International Food Futurists™, and Mintel International, released its 2011 "Top Ten Beverage Trends" identifying the most significant beverage trends for 2011, from adding flavors to water, to new adult beverages, to drinking for enhanced nutritional benefits.


Sandwich and smoothie shop opens in Barstow California
Construction first began on the building last October and took almost a year to complete — almost twice as long as owner Anil Mohan said he had planned for. Mohan said there were several construction problems that delayed the opening.

Juice shop opens in Milwaukee
Ambrosia Juice Co., 9901 77th St., serves fresh-pressed fruit and vegetable juices, fresh-squeezed orange juice, and smoothies made from whole fruits, juice and ice with a variety of supplements available. It also serves Alterra Coffee, teas, hot chocolate, oatmeal, granola and seasonal items. The store will eventually expand its menu to include paninis and a variety of other healthy snacks and drinks, including many vegetarian and vegan items.

Shaken Mango Passion Green Iced Tea Mix Wins Gourmet Product Award
Big Train®, a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, food service and retail industries in the US and abroad, won an award for the 2011 Gourmet Product Awards, in the Beverages (Mix) category, for their Shaken Mango Passion Green Iced Tea.

Robeks to open more locations in north-east
The smoothie franchisor Robeks Corp. said it will open three more shops in Fairfield County, while landing a contract from a Subway affiliate to open six others at Connecticut rest stops under construction, the first slated for Milford where Subway is based.
Robeks said the expansion will result in 150 new jobs, and that it is considering Greenwich and Westchester County, N.Y., as potential new real estate, as well as New Haven and Hartford.

Naked Juice not as Naked as it claims
Plaintiffs contend that Naked Juice, intentionally uses misleading language to give consumers "the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)" and "Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener) and inulin (an artificial and invisible fiber added to foods to ... increase fiber content without the typical fiber mouth-feel)."



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